The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. In this article, I'll discuss how each of these pillars will play a crucial role in content marketing in 2018.
AI-assisted, content produced by humans
Many businesses are exploring the possibilities of AI in content marketing. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms that determine user preferences and provide recommendations. Silby, for example, can identify spam emails. A variety of AI-assisted content examples include product descriptions and financial reports. AI is not yet an alternative to human-produced content. However, there are many benefits for both consumers and businesses.
User-generated Content
Let's take a look at some examples to help you understand what user-generated Content (UGC) really is. UGC is used by many brands, such as Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One photo shows a model in Anthropologie's dress while another shows the dress on a woman who is five feet nine and wearing a size four. The two create a seamless shopping experience by blending them.
Longform quality content
The future of content marketing is uncertain, regardless of whether you plan to write longer pieces in 2018. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. SEMrush found that articles over 7,000 words bring in significantly more traffic to websites than articles between 900-1,200 words. What's more, long-form content positions your brand as a thought leader in the space.
Snackable content
Content marketing's future is snackable. But what is it? This new type of content provides consumers with short bits of information. Social media platforms like Twitter, Instagram, and Pinterest are built around short pieces of content. These small pieces of content can be used by brands to tell their story. Short content can also be used as a teaser, leading to more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Companies like Netflix and Amazon have made personalization a standard feature of their websites. But only about 33 percent of marketers are doing it right. The best companies are using data to create personalized content. This includes browsing histories, preferences, and even behavior. You can then tailor your content to each visitor, maximising its effectiveness. Learn how to use personalization correctly if you want personalization to work for your brand.
FAQ
Why is content so important
Digital marketing campaigns are dominated by content. To attract new customers, you must create value-added content. This is best done through blogging. Blogging allows you to build authority within your niche. This makes you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. And when you rank high, you get traffic from organic searches.
What is content marketing's main goal?
Content marketing seeks to provide customers with relevant and valuable information. This can be achieved through various channels, such as email campaigns and white papers. Your audience should be able to see the value you are providing.
What does it cost to hire content strategists?
A lot of agencies and freelancers can offer content creation services for reasonable prices. However, some companies choose to pay more because they value the expertise of the person working on the project.
What makes content marketing work?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
This is the best way to send a press release
Let's now discuss how to create a press release. There are many options available to you, including traditional methods (such as snail mail) and newer forms of distribution (like email).
Use email to your advantage. Here are some guidelines to help you get started.
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Be sure to make your subject line stand out. Your headline may not be sufficient to grab attention.
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Be concise. Your press release shouldn't be lengthy. Keep it brief and simple.
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Write your email in plain English. It is unlikely that someone who reads your email will understand technical jargon.
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Include relevant images. Images will help you get people to pay attention to what you have to say.
When writing your press release, keep these tips in mind:
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Avoid using unnecessary words like "we", "our", "I," or "me".
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Before you write your media release, think about the audience. What is their passion? How can they be connected with you?
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Always include URLs in emails
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Before asking permission, be sure to ask. Before you send out your press releases, be sure to ask the recipient permission.
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Don't spam. Do not send out multiple copies of your press release.
Now is the time to begin distributing your press releases. Next, you need to identify the right channels for your message to reach them. Here are five popular options:
Traditional
You likely already have a list with publications to which you wish to submit your press release. These publications may include magazines, trade journal, industry newsletters, local newspapers, and blogs.
Many publications have submission fees and offer incentives for writers pitching stories. Some publications offer free subscriptions to every story published. Some offer a percentage for every article that is sold.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Online Channels
Online channels are one of many ways to reach potential customers. Websites like Google News, Yahoo!, Bing News and AOL also provide opportunities for press releases to appear on their sites.
Google News has been available since 1996. This news service provides news feeds for major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News offers similar services. However, it is focused on providing news related to specific topics. You'll find links to articles about your business if you search for the name of your company.
BING NEWS allows users to search keywords on its network of websites. This is very helpful when searching for information about a topic.
AOL News offers similar services that Yahoo! Google News and Yahoo! AOL, while not as well-known and widely used as Google News and Amazon, offers a reliable service at a very affordable price.
Some publications also allow you to post your own press releases. Many charge a monthly fee. However, many free websites host press releases.
These include PRWeb, Press Release Monitor, PR Newswire, Business Wire, and others.
PR Web, founded in 1997, claims it is the largest site dedicated exclusively to press releases. It has over 1 million registered members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire can also be a great place to find press releases. They claim to possess the largest database of press releases.
The site also offers an RSS feed that allows you to keep up-to date on all the news in the press space.
If you want to reach more people than just online journalists, print media may be the best option. Print media can be very powerful for small businesses.
For example, if your business sells products such as books, clothing, or electronics, you could use print ads to promote your latest product line. Advertise in newspapers and magazines.
If you are looking for something different, look into the "free" section in your local paper. Many classifieds advertising jobs are available.
Try contacting local television stations or radio stations. They may accept press releases in their regular programming.
Press Releases Are Not Dead
Everyone seems to be talking about mobile apps these day. But did you know that press releases are still very much alive? They're even more essential than ever.
People expect immediate results these days. Your message must be delivered to the right people if you want your message to be heard. That means using every channel possible to do so.
Facebook ads don't always have to be expensive. Instead, think creatively and look beyond the box in order to reach your customers.
Bottom line: Word of mouth is the best way for your business to grow. Your customers will share your business with their friends and families. Why not let them know about your business first?