The future of content marketing is not set yet, but several technological advances have paved the way. These emerging trends include voice search, video, voice search, AI-assisted content production and influencer marketing. Keep reading to discover more about the future in content marketing. Below are the most important trends. This year's top trends will shape content marketing in 2018.
Video is the future of content marketing
Video is increasingly popular for a variety reason. It is more persuasive than text and appeals to the savvy consumer. The visuals and commentary accompanying the video content make it easy to follow and can help the consumer solve their problems. Videos also help reduce the number customer support calls. Simple how-to videos are a great way to reduce customer support calls. Here are some ways to make great videos.
You can create content for multiple audiences. Video is very customizable. You can create hundreds or even thousands of variations of the same video. It is important that content be created for a variety audience. It's important to test different monetization formulas before you start marketing. Consider creating a few short videos and a series of longer videos for each audience. You'll also need to think about the different story paths your audience may have, so you can target each of them more effectively.
AI-assisted human content production is the future for content marketing
As artificial intelligence continues to improve, automation has been possible for many tasks. AI-assisted programs automate mundane tasks so content marketers can focus on creating and delivering impactful content. AI can be used for research, translation, editing, reporting, and more. AI-assisted human content production will become an important part of the content marketing mix as more businesses are content-focused.
Content marketers already have a lot on their plates, so AI can help them by automating certain tasks. While AI is certainly more efficient than humans it doesn't mean that AI will replace human resources. AI will change the way we think about content marketing. AI will give us new ways to look at it and create new experiences for both consumers and marketers. These are five ways AI-assisted content production will revolutionize the industry.
Voice search is the future to content marketing
Voice search is firmly established in digital society. Products such as the Amazon Echo and Google Home make it easy to access content. But what does this all mean for content market? Some argue that it should be completely changed. Its benefits can be summed up in three words: Voice-enabled content. This technology will be a key enabler for content marketing's future.
As it stands, most voice-search results will be created from content, and these snippets are the key to connecting with your audience. Due to the nature of these long-tail queries, not all results will include the keyword in the title tag. However, long-form content answers several questions at once. These pages can be easily converted to a high-quality blog post by creating an FAQ page.
Influencers will be the future of content marketing
Crowdtap has found that 54% say they are more willing to collaborate with brands when they treat them with respect, according to a Crowdtap study. This finding reflects the fact that these individuals have earned their influence and will not be walked over by brand executives. Brands must remember that these people will not sacrifice their audience to make more revenue. Brands must learn to deal with influencers in order be successful.
Influencers can have a profound impact on your target audience by offering a variety of messages and offers. Influencers can offer a brand's story from the perspective of the consumers they serve. Influencers can provide social proof that a brand's products are selling. Promo codes and affiliate marketing programs can be promoted by influencers. They can reach customers and increase sales in a highly effective and scalable manner.
FAQ
Is content-marketing easy to measure?
Yes! You can measure the results. This allows you to evaluate whether your efforts were successful, and if you need changes.
It is possible to track the number of visitors from different sources, including organic search, email and social media. You can also track conversions such as sales leads or purchases.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
What should I do to get started with content marketing?
Start by identifying the audience. Who are they? What are their needs? What can you do to help them? How can you help them?
What if I post only links to other sites' content.
Yes! This is called link building. Linking back from other websites is a great way for your site to get more traffic. Links to credible sources should only be included.
How can I determine success with content marketing
There are several ways you can measure the effectiveness and impact of your content marketing efforts. You can track how many people visit your site, or see how many leads you generate.
What amount should I spend on content marketing?
The number of leads that you are looking to generate will determine how much. Depending on industry, the average lead cost is between $5-$10. As an example, 20 dollars per lead was the cost of our first business. Now we spend $6-7 per leads.
Do I need an agency to do Content Marketing?
No! There are many online tools to help you create high-quality content. Plus, agencies tend to charge a premium price for their services.
Which Content Marketing Platform is Best?
There are many platforms today. Each platform has its pros, and each one has its cons. Here are some popular options:
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WordPress is easy to set up, manage and maintain. Amazing community.
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Wix - Setup and maintenance are easier than WordPress No technical knowledge is required.
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Squarespace – The best option for those who already own a website.
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Blogger – Free blogging service
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based social media platform.
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LinkedIn - A networking tool.
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Facebook - A social networking site.
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YouTube – Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot: Email marketing software.
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MailChimp – Email marketing software.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
What are the top content marketing platforms available?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
However, not all tools will be the same. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? Will it meet my needs now? What about 2 years from now?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo is an enterprise social media management software provider. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, focus on creating content that is relevant to your audience.
Marketo makes adding images and videos to blog posts easy. This makes them more visually appealing and improves engagement with readers.
Marketo won't allow you to edit your image or video files.
Trello is the Content Marketing Platform#2
Trello is similar to Kanban boards in project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello isn't dependent on any special software, unlike Kanban boards. You can use Trello on any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite Content Marketing Platform 3
Google offers a range of products tailored to business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications are not free. You will need to pay for each user individually. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
To create a new document and embed a link to another website, two licenses would be required.
If you are only looking to create one document, however, you can get it for free.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Its platform lets users manage various aspects of websites, landing pages, or blogs. For instance, they can create automated emails and track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you automate tasks and generate reports using real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
When it comes to pricing, HubSpot offers a free trial version. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.