Listen to podcasts about social media marketing if you want to improve your strategy. Many of these podcasts feature expert speakers who share their knowledge with listeners. Podcasts about social media marketing can be a great way of getting insights into the latest trends. Here are four of the best. You can get the most from each one if you listen to more than one. These are some tips to help you choose the right one.
Neal Schaffer
Social media experts and gurus are often featured on the same show. Neal Schaffer is an expert in digital sales transformation. He founded the social marketing consultancy PDCA Social. He also acts as a fractional CMO and lectures at Rutgers Business School, the Irish Management Institute, and Rutgers Business School. Schaffer has written four books, including The Age of Influence, and has been a keynote speaker internationally. The podcast covers everything related to social media marketing.
Michael Stelzner
Michael Stelzner’s podcast on social networking management is an excellent choice if marketing trends are your passion. This podcast features interviews from top social media marketers, as well as tips for implementing these strategies. This podcast features topics from Instagram to TikTok and discusses how content creators can stay motivated. It's also well worth checking out if you're in the market for a marketing professional.
Pat Flynn
"The Baby Effect." Pat Flynn, founder and CEO of the online business-coaching program, shares his real-life experience while working at a large corporation. He worked for 44 hours on a project and saw a 50k return on his investment. It's amazing how one could learn so many things from a simple Lego delorian. Pat Flynn also shares his personal experiences. He also offers tips and strategies on social media.
Reid Hoffman
Andrea Ross (founder of LinkedIn) is the host of this podcast about social media marketing. It just celebrated 500 episodes. Although the topics aren't directly related to social media, you can benefit from her insights and help keep your campaign on track. Recent episodes covered copywriting and personal branding as well as Instagram updates. It's a fantastic way to stay current with the latest trends. Subscribe to the podcast, if you are a fan social media. You will be updated with new ideas.
John Jantsch
If you are interested in social media marketing, you should listen to John Jantsch's podcast. He is one of the most successful marketing experts in the United States. He has written three books about the topic. His approachable style and low-key personality make him an excellent resource for entrepreneurs. His podcast on social media marketing was launched in 2009 and has enjoyed great success. It features industry experts like Michael Gerber and David Meerman Scott, who discuss the most recent trends in digital marketing.
Jon Loomer
This is the place to go if you want to find out more about Facebook advertising. Jon Loomer's podcast should be listened to by all marketers looking to increase their Facebook page traffic. This podcast is all about Facebook strategy and advertising. The episodes also discuss the latest developments in social media platforms like iOS 14.
FAQ
What does it mean to be a Content Strategist
Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists know how to create strategies that engage current and potential customers. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They are also able to integrate social media platforms in these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes creating content that can be used on different media (such as television or print), and developing creative briefs. Budget management is also an important part of the job.
Why is content marketing important?
Content marketing isn't just about producing quality content. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires an advanced understanding of how people interact online.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy can help you to understand your customers and best engage them.
It will also help you increase your conversion rates, which can lead to higher profits.
Why would you invest in a Content Marketing Strategy if there are so many other options?
Content Marketing Strategy is far better than any other marketing type.
A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.
What is strategic marketing?
Content Marketing is the art of creating valuable content for others to share across channels. It's about giving people the things they want. The most successful companies are those who understand this.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
It is important to understand what people care about, and to listen to their thoughts. Next, you need to create high-quality content which answers their questions or solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
How do you make good content?
Good content should be interesting, useful, and shareable. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. Also, visuals can be used to easily share your content across different media platforms.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
What are the best content marketing platforms?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
However, not all tools will be the same. Some tools are better at tracking analytics, others enable easier collaboration between different departments, and others provide features such as A/B Testing that may increase your content-marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? What will it do for me now? And what about in 2 Years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo provides enterprise social management software. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This makes them more visually appealing and improves engagement with readers.
Marketo is the only way to edit your video and image files.
Trello, Content Marketing Platform #2: Trello
Trello works in the same way as Kanban boards when it comes to project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It facilitates information sharing among employees.
Trello does not require special software to operate, unlike Kanban boards. It can be used on any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite 3: Content Marketing Platform
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications aren’t free. You will need to pay for each user individually. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
Two licenses are required to be able to create and embed links from other websites.
You can create one document for free if you only need it.
Google tools integrates well with Gmail, which is a significant benefit. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can, for example, create automated emails to track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This means you can automate processes and generate reports based on real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
HubSpot provides a free trial version for pricing. After you upgrade, you will have unlimited access to everything.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.