Although the future of content marketing remains uncertain, several technological advancements have made it possible. Some of the emerging trends are voice search, video, voice-search, AI-assisted humans-produced content and Influencer marketing. Find out what the future holds for content marketing. Below are the most important trends. The 2018 top trends in content market will determine 2018.
Video is the future content marketing
For a variety reasons, video is becoming more popular. Video appeals to savvy consumers and is more persuasive that text. Video content is easier to follow because of the visuals and commentary that accompany it. Video also helps reduce customer support calls. Simple how-to videos can reduce the number of support calls. These are some tips for creating great videos.
Multiple audiences can be served with the same content. Video is extremely customizable. This means you can make hundreds of customized variations of one video. It is important to create content that appeals to a wide range of audiences. Before you start marketing, it's important that you test different monetization models. For each audience, you might create a series or short videos. To target your audience more effectively, you'll need to consider the various story paths they may follow.
AI-assisted humans-produced content is the future content marketing
Many tasks can now be automated thanks to the advancements in artificial intelligence (AI). AI-assisted program can help content marketers focus on creating more impactful and creative content by automating routine tasks. AI can assist with research, translation, editing, and writing reports. AI-assisted content creation by humans will be more valuable as businesses become content-focused.
Content marketers have enough on their plate. AI can automate certain tasks. Although AI is more efficient than humans, this does not mean that the human resource will become redundant. Instead, AI will create a new perspective on content marketing, expanding the scope and providing fresh experiences for marketers and consumers alike. These are five ways AI-assisted content production will revolutionize the industry.
Voice search is the future of content marketing
Voice search is firmly established in digital society. Products such as the Amazon Echo and Google Home make it easy to access content. But what does this mean for content marketing? Some say it should change entirely. Its benefits can be summed up in three words: Voice-enabled content. This technology will be a key enabler for content marketing's future.
Voice-search results will overwhelmingly be created from content. These snippets can help you connect with your audience. Also, these long tail queries will not return the exact keyword within the title tag. However, long-form content answers several questions at once. These pages can be easily converted to a high-quality blog post by creating an FAQ page.
Influencers are the future of content marketing
According to a recent study by Crowdtap, 54% of content creators say they are more likely to collaborate with brands if they treat them with respect. This finding reflects the fact that these individuals have earned their influence and will not be walked over by brand executives. It is vital for brands to understand that these individuals won't compromise their audience for a brand's revenue. Brands must learn how influencers can help them succeed.
Influencers can have a profound impact on your target audience by offering a variety of messages and offers. Influencers can tell a brand’s story from the perspective and experience of the people they serve. They can provide social proof to help brands sell products. You can use influencers to promote promo codes, affiliate marketing programs and live social shopping events. They are a powerful and scalable way to reach customers and increase sales.
FAQ
Why do I need a Content Marketing Strategy to succeed? Why not send out emails or share social media updates?
There are two main reasons that you might ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both assumptions are incorrect.
Email marketing and social media posts are great ways to connect with prospects and customers. But they don't suffice by themselves.
Your goals can't be achieved by an email campaign. Instead, it needs to be part of a larger strategy. And social media posts alone won't help you achieve your goals either. They should be part and parcel of an overall strategy.
This is where the Content Marketing Strategy comes into play. This strategy will help you manage the content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
However, a strategy is a key to success.
How can I measure success when using content marketing?
There are many ways to measure the success of your content marketing efforts. One method is to count the number of people who visit your website. The other is to see how many leads you generate.
What is my ROI from using a Content Marketing Strategy?
Businesses that implement a Content Marketing Strategy are likely to see an average ROI between 5x and 10x more than those who don't.
A Content Marketing Strategy is designed for sales and leads generation.
It is also intended to give valuable insights into your company. These insights will help you make better decisions such as identifying opportunities and improving customer service.
If you are curious about how much money you can make with a Content Marketing Strategy, I have the answer:
It is possible to easily double your overall income.
What is the cost of hiring a content strategist to create content?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
How much should content marketing cost?
The number of leads that you are looking to generate will determine how much. Depending on industry, the average lead cost is between $5-$10. For example, when we first started our business, we were spending about $20 per lead. Today, we spend an average of $6-7 per lead.
Are there any common mistakes made when creating a content marketing plan?
For any content marketing strategy, a plan is essential. You will waste your time and money if you don't have a plan. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-thought out content marketing strategy will give you direction, focus and goals. It keeps everything in line as you move to different phases. You might start with analyzing which types of posts are generating the highest engagement rates for social media campaigns. You will be able to identify which posts are most likely to drive traffic and which ones won't. You can then decide whether you want a series of articles or videos that are based on these results.
People make another mistake when they don't think about how long the content marketing campaign is going to last. If your goal is to launch a new website tomorrow it makes sense for you to create content now. You might want to wait until your data is more complete if you've been working hard on a content strategy for six months before you publish new material.
Great content takes time. This is not something to rush.
Suppose you're a business owner who wants to learn more about content marketing. For those who are interested in content marketing, we recommend our guide on How to Make Content That Works. It contains ten steps you can follow to make sure your content marketing programs succeed.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
How to Make a Video for Content Marketing
Video content marketing is a great way to get your message across to your target audience. By sharing stories they value, you can reach your target audience. How do you make them stand apart from the rest? Here are some suggestions for making videos that are noticed.
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First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. The message you want to convey is not applicable to all viewers.
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You shouldn't pick the cheapest option when selecting a platform. YouTube, Vimeo and Instagram are just a few of the many platforms that are available. Each platform offers different features and benefits. By choosing wisely you can save money while increasing engagement.
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Don't forget to include subtitles when filming! This helps people to understand your language barriers, and makes your videos more easily understood.
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Finally, you should ask these three questions before you start: Whom are I talking to? Why am I making this video? And what does my video mean to me? When you answer those questions, it will make creating videos so much easier!