You should consider many factors when planning your advertising strategy for social media. These include user demographics as well as video content and mobile devices. To maximize the return on your advertising investments, it is important to analyze all user behavior across these channels. You can find the best insights and statistics for your brand success in this article. These statistics will help you determine the best strategies for your brand.
Mobile devices
The number smartphones is on the rise. In 2017, 85% of internet users owned a smartphone. This is a significant rise from the 35% smartphone users a year prior. The new generation of smartphone users is younger, more college-educated and better paid. Mobile phone users often live in urban areas. Both men and women have approximately equal amounts of smartphones. To convert device users into customers, marketers must consider their demographics.
The most common use of a phone is to shop. The average mobile user spends more than four hours on their phone. They are more likely than desktop users to buy and are ready to buy. The number of mobile devices will surpass desktop internet usage by 2020, and in 2020, over 40 percent of all ecommerce will be done on mobile devices. 50 percent of smartphone users also use their phone before brushing teeth.
Shared video content
Social media has shown that video content drives more engagement and sharing than any other type. In fact, statistics show that video content is more likely to generate more responses than any other type of social media content, according to breadnbeyond. These are key statistics that will help you plan your next social media strategy. Continue reading to learn more about video marketing and how you can get started.
Online videos are being viewed by more people than ever. Additionally, consumers are engaging with brands via videos. Biteable says that nearly half of internet users watch online videos each week. This is a positive sign for marketers as most of these users have a high level of financial stability and are young. YouTube users average watching videos for around 1.3 hours each day.
Ad frequency
It is vital to determine which campaigns are the most effective by identifying differences in ad frequencies data. You can easily modify your ads by identifying the campaigns that are producing the highest results. Below are some ways to segment ad frequency data by campaign. This can be done with a bar graph. A spreadsheet can be used to keep track of statistics by campaign. Also, keep in mind that certain actions can reset the learning phase of your ads. It is important to monitor these changes frequently.
Social networks have their own algorithm which determines the optimal posting time and reach of posts. Facebook doesn't recommend publishing multiple updates per day in an attempt to increase organic reach. It is far more beneficial to post one update per audience. Similar results were observed with LinkedIn, Twitter, Instagram. Facebook shows that a single post at midday is more efficient than a series of posts. Instagram prefers videos over live video.
User demographics
Social media advertising allows you to target your audience more efficiently by using user demographics. In the last four-years, Facebook has almost doubled the number of people between the ages of 25 and 49. Twitter users are also younger. 26% have between the ages 20-29 and 49. Instagram's user base is younger as 35% are between 25-34 years old and 30% are between 18-24 years. A marketing strategy should consider your target demographics, depending on what product or service they are using.
It might seem daunting but it is possible to identify your ideal audience using social media advertising user demographics. The first step in understanding your audience is to identify their demographics. The key elements to consider are their demographics and age preferences. A survey shows that nearly two-thirds Americans spend approximately two hours a days on social media. It is important to remember this when choosing the social media platform.
FAQ
What role does a content strategist play?
Content strategists are able to help you understand what search terms people use on the internet. They optimize your site for search engines and help you rank well. They also create content that can be shared on social media sites such as Facebook and Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. Content strategists may work on their own but often work in collaboration with the rest to ensure that each piece serves its purpose.
How much should I spend on Content Marketing?
That depends on how many leads you want to generate. Depending upon the industry, the average cost for a lead can range from $5 to $10. As an example, 20 dollars per lead was the cost of our first business. Now, we spend around $6-7 per lead.
Is Content Marketing Strategy right to me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Do my company need to communicate a particular message? Or, do you want content that is universally appealing?
Do you want to concentrate on generating leads?
Do I want to promote one or more products?
Are you interested in connecting with people outside my industry?
A Content Marketing strategy is what you need if you answered "yes" any of these questions.
Is content marketing right for me?
Absolutely! Content Marketing works well for any type of business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
How do I create engaging content?
Great content can only be created if you write about something you are interested in. Writing is a passion. This involves understanding your personality and sharing that knowledge with others. You'll be amazed at how easy it is to create quality content when you write for yourself.
Why is content so crucial?
Any digital marketing campaign needs to include content. If you want to attract new customers, then you need to create valuable content for them. This is best done through blogging. Blogging allows you to build authority within your niche. This makes you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. Ranking high means you receive organic traffic.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
What are the top content marketing platforms available?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
Not all tools are created equally. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Will it meet my needs now? And what about in 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio #1 Content Marketing Platform
Marketo is a provider of enterprise social media management software. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello, Content Marketing Platform #2: Trello
Trello can be compared to Kanban boards for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows team members to create their own boards and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello isn't dependent on any special software, unlike Kanban boards. So you can use it on virtually any device.
Trello makes it possible to invite people to collaborate on projects.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite: Content Marketing Platform 3.
Google offers a range of products tailored to business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
These applications aren’t free. Each user must be paid individually. You can use them for multiple purposes with many plans starting at $5 per month.
Two licenses are required to be able to create and embed links from other websites.
However, if only one document is needed, you will be able to create it free of charge.
Google tools are compatible with Gmail and other apps, which is a major advantage. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. You can use the platform to create automated emails or track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you to automate processes and create reports based upon real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers an unlimited trial version of its pricing platform. However, once you upgrade to a premium account, you have unlimited access.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.