Instagram is preferred by 85% of teens over Facebook. It's time for you to learn more about your target audience on Instagram. Here are some ways to find them:
Insta is preferred by 85% of teens
In a survey of 8,600 teens in the U.S., 85% of teens prefer Instagram to Facebook and Twitter, according to Piper Jaffray. Instagram's core feature based on images encourages users not to be less than their best selves and lives. Six percent of American teens attributed the use of Instagram's photo-sharing app to suicidal thoughts. This trend has played a part in Instagram's growth.
The survey showed that 72% said they use Instagram every day and 69% used Snapchat. In the UK, the media regulator, Ofcom, has published two separate studies of teenage social networks. This study covers 16-to-24-year-olds, while the 12-to-15 year-old study covers 12-14-year-olds. Both studies show that Instagram is the dominant platform, with a greater share of users than the 12-to-15-year-old study. However, Snapchat's share continues to shrink as more teens use it.
Hashtags make it easy to reach new target audiences.
In addition to using the hashtag feature in your posts, hashtags can be used to mobilize users for important causes. HubSpot used #BTPLancs for a tweet promoting BTP Lancashire football team to receive more than 20,000 responses and likes. Instagram also allows users to follow brands using popular hashtags.
Use hashtags to increase your reach and searchability. The more relevant a hashtag to a brand's message is, the more likely it will be seen and used by users. The hashtag #jewelry, for example, generates 12.6% more engagement compared to a post that does not include a hashtag. Use hashtags to increase engagement, find new followers and convert customers.
Instagram Insights can help you identify your target audience
You can identify your target market by analysing data from your posts. Instagram Insights offers a wealth data about who is visiting your profile and the posts that are most popular. This information can be used to help you create content that will resonate and increase your conversion rate. Here are some tips to use Instagram Insights to determine who your target audience is. And, when comparing Instagram insights to your sales data, remember to make sure that your demographics and interests match up.
Instagram Insights enables you to easily analyse your content in the app. This will give you insights into your target audience, what they want, and where they are. This data will help you with content creation, publishing, as well as your advertising strategy. You'll be able to know exactly when and what you should publish. Instagram's community will also help you get useful insights.
FAQ
What is Content Strategist, and what does it do?
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists know how to create strategies that engage current and potential customers. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They are also able to integrate social media platforms in these campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
How long should my content marketing be lasting?
That depends on your goals. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend starting with three months of consistent content creation and then reevaluating after that period.
What is the best Content Management platform?
There are many options available today. Each platform has its own pros and cons. Here are some popular options:
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WordPress - It's easy to setup and maintain. A great community of users.
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Wix – Setup and maintenance is much easier than WordPress You do not need to have any technical knowledge.
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Squarespace – The best option for those who already own a website.
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Blogger - Free blogging service
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based platform.
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LinkedIn - An online networking tool.
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Facebook – A social network.
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YouTube - A video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot: Email marketing software.
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MailChimp: Email marketing software.
How effective is content-marketing?
Yes! Hubspot says that Content Marketing is now one of the most effective digital marketing channels to generate leads.
What makes content marketing different to traditional advertising?
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising is often a waste, as most people overlook it. Content marketing will result in much higher engagement rates.
How much should content marketing cost?
This depends on the number of leads you wish to generate. Depending upon the industry, the average cost for a lead can range from $5 to $10. In our case, the average cost per lead was $20 when we first started our company. Now, we spend around $6-7 per lead.
How many hours should I devote to content marketing each week?
It depends on the situation. Content marketing may not require you to spend much time. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How do you get started in content market?
Companies can reach potential customers online using content marketing. Through providing relevant information about products or services, you can help potential clients to get in touch with you.
Content marketing promotes trust among users, which results in brand loyalty and increased sales conversions.
A blog is a great place to start. Blogs are user-friendly platforms that allow you to post fresh articles regularly.
This allows people who have read your work to return often. For example, you can make use of social media sites such as Facebook and Twitter to share relevant news and information with followers.
YouTube allows you create and upload videos. These videos can provide information to viewers about topics related your business.
You can also create infographics with tools such as Canva. Infographics represent data visually. These graphics are excellent for explaining complicated concepts and making information easier to understand.
Your chances of reaching new readers are greater if you post more often and consistently.