B2B marketing ideas can take many forms. White papers, product comparisons guides, blog posts and video content are all possible content types. Depending on your target audience and business model, each of these content types may be successful. You will need multiple types of content if you want to create content that converts prospects into customers for B2B companies. These are some examples for content types that can generate leads:
White papers
White papers are a great way of generating leads and brand awareness. They can provide the inspiration for content marketing for a whole year if done right. While timely data is valuable, it can also limit your content development six months after the paper is released. You will need to do research on the topic and conduct surveys. It helps you to identify your target audience as well as brainstorm possible solutions and problems.
Product comparison guides
Buyer's guide is a brilliant content marketing strategy. It appeals to the desire of readers for information. Consumers are worried about inaccurate data, counterfeit parts and incomplete quotes in the defense sector. This guide can help buyers determine if a product is right for their needs. It helps buyers decide how much to spend on a product. Product comparison guides can be a great content marketing idea because they emphasize the benefits the buyer will receive if he/she buys informed.
Blog posts
You wouldn't write about replacing the bathroom piping if you were a plumber. Instead, you might write on modern faucet setups or how to rescue a flooded faucet. Consider using pop culture references if you are a plumber to help you compare your niche with your industry. This post can be summarized or compared to your industry. If you are a plumber, you can also use the power of NICHE TOOLs to your advantage.
Video content
Written content and infographics are great ways to engage people, but videos can help you reach new audiences and get leads. Potential customers can learn more about your brand by viewing a video that highlights your company's history, strengths and challenges. This type of content can also distinguish you from your competitors. For example, SimblaOCO's company overview video invites any viewer to experience the creation of a website. Video production can be challenging, but they have many benefits that you should include in your marketing efforts.
Gated resources
You might consider creating gated resources on your website. These are longer-form content pieces that can be of value to your target audience. These resources will help you establish yourself as an expert in your field, and increase your potential for downloads. Here are some examples of gated content. Continue reading to find out how to make your gated resource more efficient. Keep these points in mind. Access to gated resources should be simple and easy to use.
FAQ
What is Content Marketing without an Agency?
No! There are many online tools to help you create high-quality content. A premium price is also a common charge for agencies.
Why is content so crucial?
Any digital marketing campaign needs to include content. To attract new customers, you must create value-added content. The best way to do this is through blogging. Blogging can help you build authority in your field, making you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. And when you rank high, you get traffic from organic searches.
How long should I expect my content marketing campaign to last?
This can vary depending on the industry or type of product or services offered.
One example is if your company sells shoes. You might spend one month designing a new model. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
If you're selling clothes, you might create one look for fall and one for spring. Keep your audience interested in new products and keep them coming back for more.
Your goals will determine how long your content marketing program can last. For small-scale businesses, you may only need to focus on one channel. You may need multiple channels for larger companies to reach a wide audience.
What is Content Marketing?
This strategy involves creating quality and relevant content for your site or blog. This content can include video, images, text, and infographics.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
What are the top content marketing platforms available?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
All tools are not created equal. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? What will it do for me now? And what about in 2 Years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Marketo Content Studio #1 Content Marketing Platform
Marketo is a provider of enterprise social media management software. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes adding images and videos to blog posts easy. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content Marketing Platform#2
Trello can be compared to Kanban boards for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It allows you to share information among workers in a simple workflow.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use it on practically any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite Content Marketing Platform 3
Google offers a range of products tailored to business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
This application is not free. Each user must be paid individually. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if only one document is needed, you will be able to create it free of charge.
Google tools are compatible with Gmail and other apps, which is a major advantage. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. You can use the platform to create automated emails or track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you automation and reports generation based on real-time statistics.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot provides a free trial version for pricing. You get unlimited access to all content once you upgrade to a paid account.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.