You've probably heard of infographics and maybe even used one before. They are motivating and can increase information retention by up to 80%. You may be surprised at what they can do. This article will provide some facts about infographics, and explain why they are an effective content marketing tool. Continue reading to learn more about this powerful marketing tool. Don't miss the chance to share your infographics. These results are amazing!
Infographics increase motivation by 80%
Studies show that infographics that contain color can increase motivation by as high as 80%. Particularly effective for communicating with employees, color infographics can be used. In fact, memos and notices with infographics can boost response rates by as much as 80%. They can double the chances of patients getting a certain disease. So, if you're looking for ways to improve employee morale and productivity, consider creating infographics.
They enhance information retention
Studies show that infographics increase information retention, and if you're a business owner, you can take advantage of the phenomenon to make your message more impactful. Information graphics are used to simplify complex information (e.g. numbers) by using a visual element. Human brains are wired to process information visually, rather than through text. A graphic can make any business process, industry sector or entire book more visible to your audience.
They are a way of communicating.
Infographics have become very popular because of the online trends. This communication style is becoming increasingly popular because of the limited attention spans of Internet users. Infographics are visually appealing and convey important information quickly. Infographics provide an overview of a topic that helps people gain expert knowledge. And with so much data, infographics are a great way to convey a message quickly.
They are an important tool for content marketers
When creating a content marketing strategy, infographics are an excellent way to stand out from the crowd. These graphic representations of information are simple to understand and capture attention. 90% of human brains process information visually. Graphics that tell a story are more appealing to people. Infographics use graphic design elements that move readers through the story to keep their attention. This visual presentation makes content-marketing more appealing and memorable than ever.
These are simple to create
Statistics infographics make it easy to present large quantities of data visually. They are great at attracting attention and making the information more digestible. Statistics can be complex and confusing. With the right tools, however, they can be made more appealing. Listed below are some tips for designing your statistics infographics. Your data can be visualized and made more interesting by the use of charts and images.
FAQ
What are the benefits of content marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Additionally, content marketing helps to project a positive image about your company.
How does Content Marketing work
A visitor to your site is searching for something in particular. Great if they find what they are looking for. They'll go elsewhere if they don't find what they need. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. This content can be used across all platforms (social media and email). so people will always have access to it.
What is the cost of hiring a content strategist to create content?
A lot of agencies and freelancers can offer content creation services for reasonable prices. Some companies pay more for the experience of the person who is working on the project.
What is the difference in content marketing and content creation?
Content marketing is the idea that all great brands have the same message. They are consistently delivering valuable information that people want and need.
Content marketers are skilled at creating the right content for every channel and time.
They also know how to implement a successful strategy in promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This is the core skill set needed to be a successful content marketer.
Do I need to hire a writer for my Content Marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. There are tons available online that can assist you in getting started.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
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How To
What are some of the best content marketing tools?
No platform works well across every industry, but most industries have at least one tool they prefer to use. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
However, not all tools will be the same. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? What will it do for me now? What about in two years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo provides enterprise social management software. It offers a wide range of products, including CRM software and social publishing tools.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, focus on creating content that is relevant to your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This helps make them visually appealing and increases engagement with your readers.
Marketo won't allow you to edit your image or video files.
Content Marketing Platform#2: Trello
Trello works in the same way as Kanban boards when it comes to project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It facilitates information sharing among employees.
Trello, however, doesn't need any special software to work. Trello can be used on almost any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite Content Marketing Platform 3
Google offers a variety of products specifically designed for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
These applications aren’t free. You will need to pay for each user individually. Many plans start at $5 per user if you want to use them for multiple purposes.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if you just want to create one document, you can do so for free.
Google tools have the advantage of being compatible with Gmail and other applications. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can, for example, create automated emails to track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate your processes and generate reports based off real-time information.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot provides a free trial version for pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.