As a marketer of content, you understand how much work goes into creating content that is high quality. It can take a lot of time and effort to create high-quality content, from research your topic and writing your copy to sourcing visuals. However, you don't have to stop once your content is published. You can reap multiple benefits by repurposing the content you create.
Here are some 12 reasons why repurposing existing content is beneficial to content marketers.
- Generate buzz
Repurposing content can help you generate buzz around your brand by presenting your message in new and exciting ways.
- Increase website traffic
Repurposing content can help you increase website traffic by creating new pages or posts that link back to your site.
- Measure performance
Repurposing can help you measure how your content performs across different platforms and formats. It will give you an insight into what's working and what isn't.
- Generate leads
By offering different content assets to appeal to different segments, you can generate leads through repurposing your content.
- Relationships: Build them
By sharing and promoting the content of other content providers, you can build relationships.
- Create your own brand
By repurposing content, you can target your messages to different segments and refine them.
- Build authority
Repurposing content can help you establish yourself as an authority in your field, as you can share your expertise across multiple platforms.
- Increase in social shares
Repurposing of content can lead social shares to increase, as people will be more likely share content when presented in the format that they prefer.
- Improve content performance
Repurposing existing content will help improve its performance. It can be improved by updating it and making it more pertinent to your audience.
- Increase engagement
Repurposing the content you have can increase engagement. This is because people will engage more with a format in which they are comfortable, like video or infographic.
- Educate your audience
Repurposing the content you have can be a great way to reach your audience and educate them by presenting their message in different ways that are appealing to different styles of learning.
- Boost SEO
You can boost your website's rankings by repurposing content.
Conclusion: Repurposing content has many benefits for content marketers. It can save them time and money and also help to build authority and generate new leads. You can reach new audiences by repurposing existing content. This will also improve the messaging of your material and increase its longevity. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. As an example, you can turn a post on your blog into a video or a podcast episode. Or, you can create an infographic using a report or a whitepaper.
Remember that repurposing does not mean just copying and paste your content into a brand new format. You should instead take the time and effort to customize your material to suit the new format, platform or audience.
Frequently Asked Questions
How often do I need to repurpose my content?
Repurposing depends on content strategy and goals. There is no standard frequency. But if you want to get the most out of your content, choose pieces that have been well-received or are evergreen. They will perform better in new formats.
Can I repurpose content that has already been repurposed?
Yes, you can continue to repurpose content as long as it remains relevant and engaging for your audience. But, you should update your content whenever necessary. Avoid duplicating the same content across multiple platforms and formats.
How do I know which formats or platforms to repurpose my content for?
Consider the preferences of your audience in terms of platforms and formats. You can experiment to see what formats and platforms generate the most leads and engagement.
How do I avoid duplicate content penalties when repurposing content?
Don't duplicate content. Instead, update and customize the content to the new platform or format.
How can I evaluate the success of my repurposed materials?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
How long does it take to get started in content marketing?
It depends on the size of your business. Smaller businesses often don't have the resources to invest immediately in content marketing. It can be a great investment if you are willing to invest some time.
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
You have many options to optimize content for search engines such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
If you choose to produce your own content, then you must learn how to make great content. Once you learn it, creating content will become easy.
You can start by creating simple landing pages using WordPress and then move on to building out your site. You can then build your portfolio over time.
What if I post only links to other sites' content.
Yes! This is link building. Linking to content from another website is a great method to increase your site's traffic. Links to credible sources should only be included.
How much does it cost for a content strategist to be hired?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies pay more for the experience of the person who is working on the project.
Why do I need a Content Marketing Strategy? Why send emails and post updates on social media?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both of these assumptions are wrong.
Email marketing and postings on social media can be great ways of communicating with prospects and customers. They aren't sufficient by themselves.
A single email campaign won't be enough to help you achieve your goals. Your email campaign should be part a larger strategy. And social media posts alone won't help you achieve your goals either. They should be part a bigger plan.
This is where the Content Marketing Strategy comes into play. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
A strategy can make all the difference.
Is content marketing right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Does my business need to communicate something specific? Or, do you want content that is universally appealing?
Are you more focused on generating leads, or converting visitors to buyers?
Is it one product I am trying to promote or multiple products
Would I be interested in reaching out to people outside of my industry sector?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
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How To
How can you build a content strategy?
First, you need to understand what type of content you are going to create for clients. Once you have established this, it is time for content creation. This could involve creating an editorial schedule and planning where these pieces are going to come from. Every piece of content must have a purpose. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. Which market are they most interested in and what is their motivation for buying the content you offer?
Next is to find ways of communicating with your target market. You can connect with people through social media, but there are other options available, including podcasts, videos, and webinars.
Once you have decided how you will communicate to your market, the next step in your content creation process is to identify what topics and types you want. Again, this goes back to determine why you're writing the content. What problem does it solve Are they satisfied? Does it make their life easier
You now know what content you like to write. Now it's time for you to decide what you want. Do you want to share information about your industry? On current events? Which products and services are you most interested in? The answer to this question defines your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
You want to make sure every piece of content serves its purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
Don't forget that a great content marketing strategy has many moving parts.