As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted, human produced content
AI is revolutionizing content marketing. Not only is AI capable of creating content for the web, but it can also interpret user data and learn from past behavior. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby can, for instance, identify spam email addresses. Financial reports and product descriptions are two other examples of AI-assisted material. AI is still not an ideal replacement for human-produced content. But it has many advantages for consumers as well as businesses.
User-generated content
Let's take a look at some examples to help you understand what user-generated Content (UGC) really is. UGC is an excellent tool for brands such as Anthropologe. They use UGC to combine professionally styled images of products with photographs taken by customers. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. The two create a seamless shopping experience by blending them.
Quality content in longform
It doesn't matter if you are planning to write longer content for your content marketing strategy in 2018, this is still a new trend. While the debate is not new about whether longform or shortform content is better for SEO, one thing is clear: longer-form articles get more traffic than shorter-form ones. According to SEMrush, articles over 7,000 words generate significantly more traffic than those between 900 and 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
The future of content marketing is snackable, but what is it? This new type of content provides consumers with short bits of information. Twitter, Instagram, Pinterest and other social media platforms are built around short pieces. These brief pieces of content can be used to tell stories by brands. Short content can also be used as a teaser, leading to more traditional content.
Personalized content
As users become more accustomed to personalized content, marketers are implementing it. Personalization has become a standard feature on websites such as Amazon and Netflix. Only 33 percent of marketers are doing this right. The best companies use data to create personalized content. This includes browsing habits, preferences, behavior, and even browsing history. You can then tailor your content to each visitor, maximising its effectiveness. Learn how to use personalization correctly if you want personalization to work for your brand.
FAQ
Do I need an agent to do Content Marketing
No! It is possible to create high-quality content online with a variety of tools. Agents tend to be more expensive.
Are there any restrictions on linking to content from other websites?
Yes! This is known as link building. It's a great way increase traffic to your site by linking to other sites. Make sure you only include links from reputable sources.
Is content marketing effective?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
Is it easy to measure content marketing?
Yes! It's part of the process. It helps you determine whether your efforts were successful and whether you need to make changes.
It is possible to track the number of visitors from different sources, including organic search, email and social media. You can also track conversions such as sales leads or purchases.
These metrics will show you which pieces performed well and highlight your most important opportunities.
What content marketing agencies offer the best services?
Most content marketing agencies have extensive knowledge in developing content strategies for clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
Don't assume every agency can provide the skills that you require. There are some companies that specialize in a specific niche, like eCommerce. Others specialize in certain industries, such as law firms.
Ask them where they specialize and find the agency that suits you best.
What's the main purpose of content marketing
Content marketing seeks to provide customers with relevant and valuable information. This can be done via email campaigns, blog posts, white papers, and other channels. It is important to provide value to your target audience.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
How to write a press release that is effective
Press releases can help you establish authority and credibility in your chosen niche. They also help you build relationships with journalists and other influential contacts.
Business owners often struggle to write press releases, as they lack the skills needed to craft engaging copy.
Here are some tips for creating your next press release.
Know Your Niche
Before you begin writing your press release, you need to understand your niche. This involves understanding what sets you apart and what makes your press release stand out.
For example, suppose you're a real estate agent. In that case, you might consider including information about your professional affiliations (such as the association you belong to) and how long you've been practicing in the industry. Perhaps you could mention your experiences working with clients or providing exceptional customer service.
Add Keywords to Your Title
The title of your press release is often the most important part of the document. It's the only section that appears in search engines, so it needs to grab attention immediately.
The best titles contain keywords that relate to your product. If you sell custom-made bridesmaid dresses, for example, you may use words like bridal dresses, wedding dresses or customized wedding dresses.
Make Sure Your Headline is Relevant
Your headline is your first line in a press release. It's what people will read first, so it has to be catchy and relevant.
When you're creating a press release for the first time, you probably won't know exactly what kind of content works well. Try comparing different headlines. See which ones generate the highest click rates.
Google also allows you to do a search for the company name, along with "press releases". The top results will give a good indication of which topics are most popular.
You may have heard the expression, "Write for your own sake, but publish for other people." That's true, but you don't want to simply throw together a press release without thinking about who your audience is.
Write With A Purpose
Most press releases contain three sections:
Each section contains elements that aid readers in quickly understanding the main points.
Executive Summary
This section is typically the shortest. It usually contains one paragraph, which summarizes the content of your press releases.
Here you can provide information about your product. Use this space to explain why your products or services are beneficial.
Conclusion
This section is the last of your press release and includes two paragraphs. The first paragraph should summarize the main points from your body. End on a positive note by sharing something about your business.
Here's an example of a conclusion:
"My new book is full of practical advice for anyone who wants to improve health and wellbeing through exercise. I hope that my book helps me achieve my personal goals.
Do Not Forget to Include URLs
It is a common practice to link your website in a press release. However, there are several types to choose from.
Here's a quick look at the different types of links you should add to your press release:
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Email: Include a URL in your press release if you send it via email.
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Social media: Add social sharing buttons to your website. If a user shares your press release, they will automatically link back to your site.
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Blog: Create a blog article about your press release. Include a hyperlink to your press releases in the text.
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Website: Use the URL provided in your press release as a link to your website.
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Directories: Submit a press release to an online directory such as Digg, Yahoo! Press Release Directory.