A blog can be a powerful tool for your marketing strategy. Research has shown that blogs generate 67% more leads per month than outbound marketing. Besides creating blogs, you can also create content portfolios, personas, and landing pages. If you follow these tips, your goal is to convert customers into visitors. There are so many options to start, you don't need to worry about how to structure your content.
Blogs bring 67% more traffic than outbound advertising
B2B companies who blog generate 67% higher leads than those that don't. Blog posts with high quality content attract visitors and convert them in to leads. Calls to action should be embedded into your blog posts. These can come in the form eBooks, checklists. templates and whitepapers. Blogging is an efficient marketing channel that can be cost-effective. One of the biggest advantages of blogging is that it can be implemented in a short period of time.
Content portfolio building
Building a content library for inbound marketing is a crucial step. Potential clients want to see your capabilities and know what you can accomplish. A well-constructed portfolio will do this. Consider specialising in digital marketing such as email marketing, copywriting and social media. The greater your portfolio, the more clients you will reach.
Creating personas
A customer persona can help you to identify the right customers for your company. You can use demographic information to create clear images and understand the typical behaviors of your customers. You can also find information on the job title of each customer and their level in seniority. B2B companies may need to know more about their senior executives, because they will have lower education levels and less work experience. After you've developed your personas, you should create content that targets them in the way they think.
Creating landing pages
Creating a landing page can be difficult, but it is an essential part of your overall inbound marketing strategy. This page will provide the form for visitors to request your free ebook. The landing page should explain the offer and encourage visitors to complete the form. You should redirect visitors to a thankyou page after they have submitted the form. To get visitors to click on your offer, you could even make a video.
Popups
Popups can be an effective tool to increase conversions. It is important to remember that these ads need to capture the attention of the visitors. The popup text must not be confused with the call to act. You could use a countdown to display a limited time offer if the reader is just browsing the website. This would motivate the visitor to avail the offer.
FAQ
What is content marketing?
It involves creating useful and relevant content on your website. It can include videos, images, text and infographics. This helps you to attract new customers as well as keep your existing customers engaged.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.
There are many ways to create optimized content for search engines like Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
You'll need to learn the skills necessary to create great content for self-produced content. However, once you are proficient in this skill, it will be easy to produce content.
It is possible to start with simple landing pages created using WordPress, and then build your site. By doing this, you can gradually build up a portfolio.
Is content marketing expensive?
It depends on the size of your business and what stage you're in. Small businesses often begin without the necessary resources. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals can help identify problems and opportunities within your organization to guide the development of your content marketing program.
A strong content marketing strategy will provide enough income to cover production costs, while also giving you the opportunity to invest in other areas within your business.
Why is Content Marketing important?
According to HubSpot, "The average person spends nearly two hours each day consuming some form of content--on social media, in their newsfeeds, while watching TV, reading magazines, browsing websites, listening to podcasts, and more. That's quite a bit of content time!
Is it easy to measure content marketing?
Yes! Yes! It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
Is content marketing right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
Here are some questions to ask to get you started.
Do my company need to communicate a particular message? Or am I looking to create content that resonates across a range of audiences?
Is it better to generate leads or convert visitors into buyers?
What product am I trying to promote?
Would I be interested in reaching out to people outside of my industry sector?
A Content Marketing strategy is what you need if you answered "yes" any of these questions.
What's the difference among content creation and marketing?
Content marketing is the belief that all great brands share the same message. They deliver valuable information that people desire and need.
Content marketers know how to create the right content for each channel at different times.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
They think strategically about their actions and the reasons they do them.
This is the core skill set needed to be a successful content marketer.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How to Write a Press Release That Is Effective
Press releases are a great tool to establish credibility and authority within your niche. They can help you establish connections with journalists and other influential people.
Many business owners are unable to create compelling press releases due to lack of the required skills.
Here are some tips to keep in mind as you develop your next press release.
Know Your Niche
Before you can start writing your press releases, you must first understand your niche. This is how you identify your niche, your strengths and weaknesses, and what makes each of you stand out from the rest.
For example, suppose you're a real estate agent. In that case, you might consider including information about your professional affiliations (such as the association you belong to) and how long you've been practicing in the industry. Perhaps you could mention your experiences working with clients or providing exceptional customer service.
Add Keywords to Your Title
The title of your press releases is often the most important. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
Your product or service keywords are the best keywords to use in your titles. If you sell custom-made bridesmaid dresses, for example, you may use words like bridal dresses, wedding dresses or customized wedding dresses.
Make Your Headline Relevant
Your headline is the first sentence in your press release. Your headline is what people read first so it must be relevant and catchy.
You won't be able to know what content is most effective when you create a press release. You can compare different headlines to see which one is the most effective. You will be able to determine which one generates the most click rates.
Google also allows you to do a search for the company name, along with "press releases". The top results will give you a good idea of what kinds of topics work well.
You may have heard the expression, "Write for your own sake, but publish for other people." True, but it's important to think about who your audience is before you simply create a press statement.
Write With A Purpose
Three sections are typical of most press releases:
Each section contains elements that aid readers in quickly understanding the main points.
Executive Summary
This section is typically the shortest. It usually contains one paragraph, which summarizes the content of your press releases.
Here is where you describe your product or service. This area is for you to explain the benefits of using your products or other services.
Conclusion
This section is the last of your press release and includes two paragraphs. First, summarize your key takeaways. Then end on an optimistic note by stating something positive about your business.
Let's take an example:
"My new book is full of practical advice for anyone who wants to improve health and wellbeing through exercise. I hope my book can help you achieve your personal dreams.
Don't Forget To Include URLs
It's common practice to link to your website when sending a press release. However, there are several types to choose from.
Take a quick glance at the different links you should add in your press release.
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Email: Make sure you include a URL when sending a press release by email.
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Social media: Add social sharing buttons to your website. If a user shares your press release, they will automatically link back to your site.
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Blog: Write a blog about your press release. Include a link to your press release in the text.
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Website: Link to your website directly using the URL from your press release.
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Directory: Submit your news release to online directories, such as Digg or Yahoo! Press Release Directory.