B2B marketers have many content marketing ideas. They can take many forms. White papers, product comparisons guides, blog posts and video content are all possible content types. Depending on the target audience, business model and content type, each one of these types of content may prove to be effective. You will need multiple types of content if you want to create content that converts prospects into customers for B2B companies. These are just a few examples of lead-generating content types:
White papers
White papers are an excellent way to build brand awareness and get leads. They can provide the inspiration for content marketing for a whole year if done right. It is valuable to have timely data, but it can also hinder your content development six-months after the paper has been published. You will need to do research on the topic and conduct surveys. It helps you to identify your target audience as well as brainstorm possible solutions and problems.
Product comparison guides
Buyer's guides make a great content marketing tool that appeals directly to consumers' desire for information. In the defense industry, for example, consumers are concerned about counterfeit parts, incomplete quotes, and inaccurate data. These buyers can use a guide to help them decide if the product is right for them. The buyer can also use it to determine how much they should pay for a product. Product comparison guides are great content marketing ideas because they focus on the advantages the buyer will experience if he or she makes an informed purchase.
Blog posts
If you are a plumber, you wouldn't write about replacing the piping system in the bathroom. Instead, your writing might focus on modern faucets or rescuing an overflowing faucet. To make your niche more relatable to the industry you work in, if your profession is plumbing, it might be worth using pop culture references. Include a brief summary of your learnings in this post or compare it to the industry. You can also use NICHE TOOLS to your advantage if you are plumber.
Video content
Video is a different way to engage your audience. A video showing your company's history or strength can help potential customers understand your brand. This type of content will also help you to stand out from your competitors. SimblaOCO's company summary video invites anyone to view the creation process of a website. Videos can be difficult to produce but there are many advantages to including them into your marketing plans.
Gated resources
Consider creating gated resources for your website. These are longer-form content pieces that can be of value to your target audience. These resources will help you establish yourself as an expert in your field, and increase your potential for downloads. Below are some suggestions for gated content. Read on to learn how to make your gated resources more effective. These are some of the key points to keep in mind. You should find it easy to download and interact with gated resources.
FAQ
How much does content marketing cost?
Content marketing costs vary depending on whether you are looking for an outsourcing solution or if you plan to do everything yourself. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
There are many ways you can optimize content to be found on search engines like Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
You will need to know how to create great content if you decide to go the self-produced content route. Producing content will become relatively simple once you've mastered it.
It is possible to start with simple landing pages created using WordPress, and then build your site. You can then build your portfolio over time.
How do you measure success with content-marketing?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is one of the best measurement tools. This tool will allow you to see from where your targeted traffic comes and the pages they visit most often.
It also shows you how long each visitor stays at your site before they leave.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
Are my new subscribers getting any value out of my email newsletters? How much of my entire mailing lists have become paid members? How many people clicked through to my landing pages? Are click-throughs more successful than other types of conversions?
These are all important metrics you need to monitor and track over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
You should start now if you haven't. It could be the difference between being visible and being ignored in your industry.
How much should I spend on Content Marketing?
The number of leads that you are looking to generate will determine how much. Depending upon the industry, the average cost for a lead can range from $5 to $10. In our case, the average cost per lead was $20 when we first started our company. Today, we spend an average of $6-7 per lead.
What are the top mistakes people make when they start a content marketing campaign?
The most important thing you need to do for any content marketing strategy is have a plan. Without a solid plan all of your efforts will be wasted. Without a solid plan in place, you can create tons and tons of content.
A well-thought out content marketing strategy will give you direction, focus and goals. This helps you stay on track, as you move through each phase. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. This will give you an idea of which posts will lead to traffic to the site. This information will allow you to decide whether or not you want to make a series, blog articles, or videos.
People make another mistake when they don't think about how long the content marketing campaign is going to last. It's logical to write content today if your website will be launched tomorrow. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
Great content takes time. Don't rush this step or think too fast.
Let's say you are a business owner and want to learn more about content market. If this is you, then we recommend that you read our guide How to Create Content that Works. It includes ten steps that will ensure that your content marketing programs work.
Is Content Marketing Strategy right to me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
Here are some questions to ask to get you started.
Is it necessary for my business to communicate a specific message? Or should I create content that appeals to a wider audience?
Do you want to concentrate on generating leads?
Do I want to promote one or more products?
Are you interested in connecting with people outside my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
How can I get started in content marketing?
Companies can reach potential customers online using content marketing. By providing useful information about products and services, it helps you to connect with potential clients.
Content marketing also encourages trust among visitors, which increases brand loyalty, resulting in increased sales conversions and profits.
Start by creating a blog. Blogs are user-friendly platforms that allow you to post fresh articles regularly.
This allows people the opportunity to revisit your site often and read what you've written. You can use social media sites like Facebook and Twitter to share news and information with your followers.
YouTube allows you to create videos. These videos can provide information to viewers about topics related your business.
You can also create infographics with tools such as Canva. Infographics are visual representations of data. They are great for explaining complex concepts and making it easier to digest information.
Your chances of reaching new readers are greater if you post more often and consistently.