It is possible to create content marketing case studies that will help you increase your brand awareness, sell more product, and generate new leads. There are many methods to create a case study. For example, you could use examples from Eloqua and Capgemini or AARP. These are some ideas:
Hubspot
HubSpot's content market case studies show that most users are not using all of the features on the platform. Many people are happy with the blogging tools. To increase conversion, however, many people don't realize that it is possible to add a call for action to the end of articles. Campaign Creators AnnaLea Crowe & Jesse Schor highlight the importance segmentation in HubSpot’s content-marketing strategy.
Content marketing goes beyond just ranking high in search engines. It must also appeal to audiences and interest them emotionally. This will give you a competitive advantage by allowing people to talk about your content. HubSpot offers content marketing that is personalized, optimized, influencer-activated, and highly customized. HubSpot's examples of content marketing illustrate the power and potential of these features. Here are some best practices taken from one of the HubSpot marketing case studies.
First, identify the buyer's persona. The company's news page is one of the smartest ways to appear in search results when someone searches for a specific industry. This page is a great way to build credibility and trust among prospects. It allows customers to subscribe daily to news roundups of 5 minutes each. Customers who are happy stay loyal and refer others to your company. A happy customer is more likely to make a purchase if they feel that your content is helpful to them.
Eloqua
Oracle Content Marketing allows marketers to create Personas according to their ideal customers and customer lifecycles. This helps them keep track and target their audience so they can tailor their messages to their needs. Marketers can segment their audience with the Eloqua Sales Tool by using personas. This is possible with the Interactive Widget. Eloqua has tools that allow marketers to send specific email messages to certain people, such as the Outlook add-in.
Eloqua can integrate with ContentMX to make it simple to produce content. ContentMX helps marketers produce engaging, content-rich communications that are optimized for search engines. Eloqua has numerous integrations with marketing automation platforms. Content marketing is a critical part of a company's marketing strategy. Below are some examples of how ContentMX Cloud can benefit marketers to improve their results and bring more customers. ContentMX Cloud provides integrated content and tools, which simplify workflows while adhering to corporate guidelines.
Case studies in content marketing are a great way to measure the effectiveness of your marketing strategy. Getting feedback from your audience helps improve your marketing strategy and provide the most personalized content. You can also view how your content performed in terms sales and traffic. You might contact a particular media contact to let them know that a product launch was successful, or contact all media contacts that have viewed your Media Kit.
Capgemini
To achieve their content marketing goals, Capgemini's marketing team took a comprehensive approach. Many executives met in January to agree on the company's future goals and choose themes for long-form reports. The reports would be produced by the content team in collaboration with company's Research Institute. The report themes were cybersecurity, artificial intelligence. This content marketing strategy helped the company to attract new customers. A case study is an excellent example of a successful content marketing strategy.
Using a customer-centric approach, the company used content marketing to respond to questions from prospects. Content on the website answered frequently asked questions on Cloud, Big Data, and Technology. To further engage customers, the company used social media, specifically LinkedIn. The company gained nearly one-million new visitors to its website and more than 100,000 LinkedIn friends through these efforts. Capgemini's LinkedIn page attracted an average of 3,000-4,000 new followers per week and received more than 1.8million share requests.
Case studies were integrated into the company’s website as part of their content marketing strategy. The microsite, which included case studies, earned nearly US$1 million within a year. The content on the company's site increased 12x from just two thousand pages to more than two hundred fifty. In addition, podcasts and research reports are now published on the company's blog. This strategy has allowed the company to reach close to three million monthly site visitors and have a devoted following on LinkedIn.
AARP
AARP's YouTube channel, which was originally intended to be a content portal, was relegated to a separate channel for advocacy content. Although non-partisan, the organization still advocates for policy topics which can upset its audience. It also asks for feedback from its members to improve its content. With this strategy, AARP continues to generate high-quality content that drives membership and consumer action.
AARP is an important resource for the elderly. While it was originally created to educate the public, it has become a popular entertainment platform, with interactive quizzes, storytelling podcasts, and other multimedia. It also uses content to promote brand awareness. Its online thrift store thredUP promotes collaborative consumption as well as sustainability. Traditional advertisements might be used to drive customers to thrift stores. While AARP is a leading resource for content marketing, it also has its own specialized studio that creates custom content for AARP.
While it's unlikely that AARP has the same audience across all digital platforms as before, the organization uses analytics to identify which content is most popular. The AARP Bulletin has a second-largest readership than any other print publication. It reaches nearly 22 millions households. AARP invites members to share their feedback to help understand the needs and motivations of their audience. The results have been amazing.
Liberty Mutual
Liberty Mutual, one of the biggest marketers in the nation, faced a difficult challenge: increasing customer loyality. Despite Liberty Mutual's strong reputation, 39% wished to switch insurance carriers. Insurance is an investment that is rarely used. In the end, the true value of insurance can only be seen during the worst time. Liberty Mutual lost customers to other companies and gained a lot credibility. But they had to make sure their customers stayed loyal and returned to them.
Liberty Mutual developed a UX strategy. This content strategy had the goal to create an experience that educated, advocated, and reciprocated with customers. By doing so, the company was able to increase time on site by 800%, cut bounce rates in half, and reach 90% of its customers. Liberty Mutual has seen its customer retention rate increase tenfold. Its recommendation rate has increased by seventy percent.
MuleSoft integration helped Liberty expand its claims service beyond traditional phone lines. They now have a digital channel to reach customers and have developed a state manager API which allows them finish in-progress requests. This allows Liberty claims assistances to jump in on the conversation and address inquiries. MuleSoft has also made it easier to extract data manually, allowing Liberty staff members to be more focused on the customer experience. MuleSoft also reduced the time it took to process claims by 20 minutes each.
Fisher Tank
Fisher Tank was a case study. This shows how the company had an enormous impact on its industry, increased its sales and made significant changes to the way it markets, sells and markets its products. The company started out in 1948 in Pennsylvania and has grown to be one of the most prominent storage tank companies in the world. They offer products for municipal and wastewater treatment as well as ethanol/biodiesel. They also offer engineering and design, constructions and modifications, and field-painting.
Before Weidert Group was hired, the company did not have a social media presence. In just 12 weeks, the firm helped the company set up channels and optimized profile pages for various social media platforms. Now, Fisher can easily share its content on LinkedIn, tweet about industry news, and engage customers on Facebook. The Weidert-Fisher partnership led to a significant increase in business and inbound leads that were converted into sales. In addition, the new website was more user-friendly.
The SCWC Team recorded the temperature, chlorine residual and TTHM results in each tank. They also collaborated with another laboratory to test these disinfection compounds. Both top and bottom tanks produced similar results. Water temperature was also comparable. In addition, the levels of disinfection by-products were close as well. The Fisher Tank case study proves that content marketing is an effective way to increase your website's traffic, leads, and sales.
FAQ
How much does it cost for a content strategist to be hired?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. However, some companies choose to pay more because they value the expertise of the person working on the project.
How long should my Content Marketing be effective?
It depends on your goals. Some businesses only want short-term success, while others aim for long-term development. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
How effective is content marketing?
Yes! Hubspot reports that Content Marketing has been ranked as one of three top digital marketing channels in lead generation.
How is content marketing different from traditional advertising?
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Traditional advertising is often a waste, as most people overlook it. However, content marketing can lead to much higher engagement rates.
What is strategic content marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's all about giving people what they want. This understanding is key to the success of any company.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
To understand people's interests and their thinking, you must first get to know them. It is important to provide high-quality content that solves their problems and answers their questions. This builds trust and loyalty and ensures you are top of mind when they need your product or service.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
What is a content marketing plan?
A content marketing strategy (CMP) helps you set your goals and objectives. It also gives you strategies to develop and execute your online presence. It is a plan for how to reach those goals via content creation and distribution.
The CMP is typically broken down into 3 main areas.
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Your overall strategy - What are you looking to achieve?
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Your content strategy: Where do you find the right people to create, curate, or distribute your content?
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You'll need to decide which channels you will use to share your strategy. Which types of content can you create?
These are the components that make a CMP effective.
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Goal Setting: Define your audience and define KPIs to measure success.
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Audience Research: Understand your ideal customers to know where you should look.
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Strategy – Develop a clear vision and strategy for where you want to be. You can then break it into smaller pieces.
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Execution – Set realistic expectations about when you can expect to see results.