As a marketer of content, you understand how much work goes into creating content that is high quality. From researching your topic, to writing copy and sourcing images, the process can be exhausting and time-consuming. Once your content is published, you can continue to use it. Repurposing content can help you get the most out of your work and reap many benefits.
Here are the 12 advantages of repurposing your content, and why this is especially useful for content marketers.
Generate buzz
Repurposing content can help you generate buzz around your brand by presenting your message in new and exciting ways.
Improve content performance
You can boost the performance of content you already have by repurposing it.
Make yourself stand out in the competition
By repurposing your content, you can stand out in the crowd by presenting it creatively and uniquely.
Build trust
Repurposing material can help you gain trust from your audience, by providing consistent messages across multiple platforms.
Educate your audience
Repurposing can help educate your audience. You can do this by presenting the message in different formats to appeal to different learning style.
Extend content lifespan
By repurposing your content in different formats or platforms, you can extend its lifespan.
Measure performance
Repurposing content allows you to measure the performance of your content across different formats and platforms, giving you insights into what works and what doesn't.
Spend less money
Repurposing old content into new assets can save you money.
Generate leads
By repurposing the content, you can increase your lead generation by offering different types and segments of content assets.
Increase social shares
Repurposing existing content can increase social shares. People may be more inclined to share content that is in their preferred format.
Increase your website traffic
Repurposing existing content to create new pages and posts that link to your website can help increase website traffic.
Save time
Repurposing old content will allow you to save time as you won’t have to come up from scratch with fresh content ideas.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. Repurposing content allows you to reach new audiences and improve your message. It also extends the life of your content. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. You could, for example, turn a blog into a podcast or video, create an infographic out of a white paper or report, or create social media content from a lengthy article.
Repurposing content is not just about copying-pasting your existing content into another format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Frequently Asked Question
How often should I repurpose content?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. It is best to repurpose evergreen or successful content, as it will work better in different formats.
Can I reuse content that has been previously repurposed or re-purposed?
You can repurpose your content, as long as the content is relevant and engaging to your audience. But, you should update your content whenever necessary. Avoid duplicating the same content across multiple platforms and formats.
What are the best platforms or formats to use for my content?
Consider your target audience, and the platforms and formats they prefer to consume content. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How do I avoid duplicate-content penalties when repurposing existing content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure my content's success?
Use metrics to track the success or failure of your repurposed materials. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
What are the benefits of content marketing?
Through the creation of high-quality content, Content Marketing helps to drive sales and leads. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. In addition, content marketing increases brand awareness and trust among potential customers. Your company's image is enhanced by content marketing.
Content marketing is it worth the investment?
Content marketing is an integral part of any online business strategy. This is a great way to get exposure for your brand. Content marketing is not only for customers.
Content marketing is all about creating valuable information that people want to consume. Successful companies use content marketing to engage their target audience.
What is the difference of content marketing and content production?
Content marketing is the belief that all great brands share the same message. They are consistently delivering valuable information that people want and need.
Content marketers are skilled at creating the right content for every channel and time.
They are also able to create a strategy for promotion and distribution.
This means that they strategically think about what they do, and why it matters.
This is the essential skill set to become a content marketer.
What length should my content marketing campaign last?
This can vary depending on the industry or type of product or services offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. For example, you might launch this new product in August and continue to update it throughout the year.
If you are selling clothing, one look might be for spring and one for fall. It is your goal to offer new and exciting products so that your audience never gets bored.
The length of time that your content marketing program lasts depends on your goals. You may only need one channel for small businesses. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
What is one of the main goals of content marketing?
Content marketing is about creating valuable and relevant content for customers. This should be done through different channels such as email campaigns, blog articles, white papers, etc. It is important to provide value to your target audience.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How to create stunning photos
Images can help you make your content standout among the rest. Images are one way to communicate ideas visually. They are great at grabbing attention and increasing engagement. They make complex concepts easy to understand and can also be useful in highlighting key points in written content (e.g. blog posts, social media updates etc.). ).
Images can bring life to writing and presentations, and make them more engaging. It is possible to get less striking results if your images are not chosen correctly. This post will look at tips for choosing the best images for your next project.
-
What makes an image great? When choosing which photos to use, there are many things that you need to remember before you even start looking at them. First, make sure you choose clear and concise images. A cluttered image won't cut it. It won't attract attention the same way a clear, concise photo would. It's important to avoid taking photos of people who are not smiling or looking into the camera. This is because it gives the impression that whatever you say isn't very interesting. You want the image to not distract from what you are trying to convey. If it distracts from the main point, it may not be ideal.
-
Find inspiration. Once you have a list of possible candidates, it is time to look through them and select those that interest you. First, take a look at the captions. These may be written separately or included by some photographers. You need to ensure that the captions are clear enough to read. Pay attention to the context. Is it somewhere you might expect to find someone having fun? Maybe it seems dangerous. It might be a place that you would not normally associate with happiness. Whatever the reason, think about the reasons you like the image and the relationship it has to the message that you are trying convey.
-
Different types of images can be tested. The best thing about using images in your content? They allow you to highlight certain parts of your text. You might want to include a picture of the product in action if you are writing about it. You might also want to include an image of the infographic you have. These kinds of visual aids will help draw readers closer to your information, as they'll feel more connected to what you're sharing.
-
The right file format is important. It is important to know which file format to use when selecting images. Two file formats are available when you work on web pages. Both are great file formats, but each has its pros and cons. JPEG files work well with all media, even websites and social media posts. These files work well for photos because they store large amounts in a limited space. They can lose their quality over time and become pixelated after a while. GIFs are smaller and more suitable for animation and graphics than JPEGs. They do not support transparency so they are unsuitable as photos.
-
You can also include other visuals. You might consider adding other visuals to your content. Your post's effectiveness can be greatly improved by providing a distraction-free environment. It makes it less likely for them to leave your page after reading your article. Infographics are a great way to add visuals to your website. Infographics are extremely popular, as they provide a quick, easy way to share lots of useful information. These infographics are great for adding to blog posts.