Content repurposing refers to the practice of using previously written articles or other content in a new form. Infographics are blog posts, videos and podcasts all examples of content reuse. Repurposing content has many benefits. It's also quick and easy. Here are some common types of content which are great for repurposing.
Infographics
Infographics are an excellent way to repurpose existing content, such as blog posts. You can create them to summarize the entire article or section of content, which makes them useful for social media posts or even short blog posts. You can create an infographic by simply organizing the key points of a blog posting by subject, and then grouping them by section heads. To make your infographic standout, highlight data, illustrations, and fonts.
For repurposing infographics for other platforms, you can make single images and post them on Instagram. Instagram allows users to share multiple images as a slideshow. It is important to break up your infographic into many slides. LinkedIn allows you post a sneak peak of your infographic as well as a link pointing to the full infographic. You can also share the infographic on Twitter.
Repurposing content can also be done through email newsletters. It's safer than sharing links with subscribers. Therefore, make sure you use all content in your newsletter. For social media, your blog posts can serve as microblogs by pairing with beautiful visuals. Piktochart has Instagram post templates that allow you to pair your posts with beautiful visuals. You'll find your content repurposing opportunities in these social channels, and your blog posts will continue to grow.
There are many benefits to repurposing content. It's a great strategy for increasing visibility. When done right, repurposing content can increase the number of views and increase the amount of traffic your content receives. Repurposing content is a great way of ensuring that evergreen content gets the best visibility. There is no limit on the number of times your content can also be used again and again.
Infographics are a visual way to summarize data visually. Infographics can also be used to educate your audience. Reusing content from other sources is simple: You can modify a blog or ebook and create an infographic with the information. Many design tools have templates built-in. Your infographic will be more appealing to users if you add images and video. Remember to make your infographic mobile-friendly.
Blog posts
You can repurpose blog articles to help increase traffic to your message. If you offer a different perspective on a topic, it is possible to create an entirely new email newsletter or create a whole new post. It is possible to combine similar content into an ebook or instructional guidebook. Another way to repurpose blog posts is to create webinars or turn them into conference presentations. Even a conference can help to humanize your brand.
Infographics are a great way of repurposing blog posts. They're eye-catching and simple to read. They are particularly useful on social media platforms, such as Pinterest or Instagram, where users can share the original content and also read it. You can also use infographics for Instagram and IGTV social media posts. It's also possible to take a blog post and turn it into a new infographic for a new platform, such as IGTV.
You can also repurpose blog content by creating a presentation. Depending on the content, you might choose to create a slideshow, a pdf, or an infographic. The possibilities are endless! You'll also save time by reusing existing content. It will be easy to create new content, without spending hours writing it. You'll be able to reuse your blog posts, which is why they are so useful.
Guest blogging can be another way to repurpose your blog posts. Although guest blogging is an option, it is not as SEO-friendly as repurposing blog posts. The controversial route of guest blogging is the other. It's up to you to determine which strategy is best for your company and which are most likely get you noticed. Repurposing blog content will increase traffic and help you attract new readers.
Another option to repurpose your blog content is to create a video. You can make a video by editing your post, adding key points, and adding a call to action. It is possible to batch blog posts for a webinar or presentation. You'll be able to write new content in a fraction of the time and get more traffic. In either case, your video will be seen by more people and you could make more sales.
Videos
Repurposing your video content allows you to create multiple types of content with one media piece. You can reuse videos on social media to reinforce key messages and showcase products. Video content repurposing is an excellent way to save time and money while creating multiple forms of media. Here are some examples that illustrate the benefits of using video repurposing. Although these examples do not cover every application, they all have their benefits.
First, you need to consider how much time it takes create videos. The process of creating video content is complicated and requires a lot of skills. Editing and post-production may be required. It is difficult to create videos and can be costly. Repurposing videos can help extend their lives and increase their visibility. You can also reach a larger audience by repurposing videos for social media.
The same principles apply to audio content as well as video content. You can change the audio and video files to create a blog post based on your video. A blog post can be converted into an educational-style video. You can turn a blog post into a video to educate customers, or attract new ones. Video content repurposing allows you to increase revenue and save time.
Another great way to repurpose your video content is to upload snippets of the content to social media networks like Instagram and Snapchat. Cutstory, an iPhone application that lets you repurpose videos for free, is a popular video repurposing app. This tool allows you to reduce long videos into shorter, more manageable stories. The app can help you promote your video on various social media platforms. Your videos can be repurposed to increase traffic.
Using a video to promote a product or a service is a great way to generate a higher conversion rate. Search engine rankings also favor videos that are engaged with customers. Kimp Video, an online video optimization software, can help optimize your videos to SEO. You'll be glad you did. After optimizing your videos, you can promote them in an even better way.
Podcasts
Podcast episodes can be reused as a way to increase brand awareness. Repurposing your content has several key benefits. You build authority and credibility. Podcast listeners are likely to trust you more when you deliver the same message in a different format. Additionally, you can repurpose content and make it new.
Podcasts can also be used for content repurposing because you can link back to your website and include relevant keywords. This helps increase SEO and makes you content more visible on search results. This will ultimately drive more traffic to your website. You can also start fresh if you don’t have the time or desire to reuse your content. The more frequently you post to other websites, the more opportunities you have to promote your podcast.
You'll also reach a larger audience by repurposing the podcast. Your podcast will be visible on more platforms than ever, increasing your organic search rankings. In addition, more links mean more traffic. Google will also place your podcasts higher in search results if more people link to your podcast. This can boost your Google search engine ranking. Although social media platforms such as Twitter aren't considered authority sites, they can still be used to share your content.
Another way to leverage your podcast content is to create a Twitter Chat based on the episode. A Twitter chat can be hosted during an episode to engage your listeners in the conversation. A Twitter chat takes about an hour. It is best to inform your audience in advance. These chats can help you share the knowledge that you gain from your podcast and interact with your audience. You can turn podcast episodes into video trailers. The latter are usually shorter than the former and are perfect for social media platforms that allow longer videos.
While podcasts have many benefits for content repurposing, it is important to keep in mind that podcasts might not be the right content type. Podcasts are great at distributing content, but many creators don't have the time or ability to publish an episode every other day. Podcast creators that have invested their time and effort in creating high quality content are well advised to repurpose content.
FAQ
How does content marketing work
Content marketing is successful because it produces valuable, engaging content which provides value.
Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. Positive messages from trusted brands are more popular than negative ones.
People enjoy reading things that interest them. If you write interesting content, readers will continue to return for more.
Your content should motivate people to take action, whether that's buying your product or signing up for your newsletter.
The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.
What's the role of a content strategist in marketing?
Content strategists are able to help you understand what search terms people use on the internet. They will ensure that your site is optimized to search engines so you can rank high. They also create content that can be shared on social media sites such as Facebook and Twitter. They also write copy for advertisements, blogs, websites and other media.
Content strategists work closely with marketing teams and help to create a coherent plan for company's online presence. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
Do I need a team, or can I do content marketing alone?
The answer to this question depends on your budget, skill set, and experience. You may need to learn how you can do the job yourself if you don’t want to hire someone.
Content marketing is something you must do if you are serious about being successful.
An excellent content strategist or agency will help you save time and money, while delivering results quicker.
You will not succeed if you aren't willing to work hard, provide high-quality content every day and stay on top of the changing trends. A solid content strategy is critical.
Are there any restrictions on linking to content from other websites?
Yes! This is called link building. Linking back from other websites is a great way for your site to get more traffic. Be sure to only link to trusted sources.
How can I measure success when using content marketing?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is an excellent measurement tool. This tool allows you to see where your targeted traffic is coming from and what pages they are visiting most often.
It also shows you how long each visitor stays at your site before they leave.
This information can be used by you to improve your content, get people's attention, keep them engaged longer and make it more appealing.
This is another way to determine the success rate of your content-marketing efforts.
Are my new subscribers getting any value out of my email newsletters? How much of my entire mailing lists have become paid members? How many people clicked through to my landing pages? Are people who click through more likely to convert than others?
These are all important metrics to track, monitor, and report on over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
Consider starting now if this is something you aren't doing. It could be the difference in being seen or not in your industry.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
Informationgraphic creation tips for content marketing
Infographics are an effective way to explain complicated concepts clearly and make information understandable. You should use infographics to spread the message about content marketing.
To create an infographic, Adobe Illustrator or Photoshop is required. These programs can be used to create different shapes and elements that represent your data. Then, you can add colors and fonts to make it look great. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Looking at other infographics online can help you get ideas. A picture of a food Pyramid could be used to show how many calories each food has. You might also want to calculate how many calories are in soda pop. This can be done by taking a picture with a bottle of Coke.
Once you have designed your infographic you can share it via social media channels, such as Facebook or Twitter. This will make it easier for people who don't know the concept to get familiar with it. You can include hashtags in your infographic if you want to share it on social media. Hashtags allow users to follow along with conversations surrounding specific topics.
Try to make your infographic posts shorter than you normally would if you create one. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. That means you can get more information across in less space.
Your infographic should be easy to read for some viewers. It is important to use large fonts and avoid relying too heavily on colors when designing your infographic. Also, make sure that all your text is legible.
These are additional tips:
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Choose an Infographic Design Template. There are many online templates that you can download or print. Canva and Piktochart are some of the most popular.
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Your Infographic is ready. To create your infographic, use the template. Any media you choose is acceptable for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
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Add text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
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Add Images. You can also add images to your infographic. These can be pictures, charts, graphs, or icons. If you want to add a picture, make sure it's relevant to your topic.
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Make It Interactive. You can also add interactive elements such buttons, maps, links, and other features. This will make it easier for your audience to interact with you.
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Share. Share your infographic after you're done.
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Measure. Do you know how well your infographic performed? Did they click through to your site? Did they sign up to your email list? What was their reaction to your infographic?
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Improve. Is there a way to improve your infographic? What could you do better next year?
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Repeat. Repeat.