As a content marketer, you know how much effort goes into creating high-quality content. From researching your topic, to writing copy and sourcing images, the process can be exhausting and time-consuming. Once your content is published, you can continue to use it. By repurposing your content, you can get more mileage out of your efforts and reap various benefits.
Here are some 10 reasons why repurposing existing content is beneficial to content marketers.
- Measure performance
Repurposing content allows you to measure the performance of your content across different formats and platforms, giving you insights into what works and what doesn't.
- Create your own brand
Repurposing material allows you to refine and target your message to different audience segments.
- Increase website traffic
You can boost your website traffic by creating pages or posts with links back to your website.
- Boost SEO
By repurposing the content you already have, you can create pages or posts that are optimized with different keywords to boost your website’s search engine rankings.
Repurposing existing content across platforms can help to strengthen your brand.
- Saving time
Repurposing old content will allow you to save time as you won’t have to come up from scratch with fresh content ideas.
- Educate your audience
Repurposing can help educate your audience. You can do this by presenting the message in different formats to appeal to different learning style.
- Build trust
Repurposing your content will help you to build trust by using consistent messaging on multiple platforms.
- Build relationships
By sharing and promoting other content creators' content, repurposing can help you develop relationships.
- Generate buzz
By repurposing your content, you can generate buzz about your brand.
Repurposing your content is a great way to save time and money, build authority, and generate leads. By repurposing your content, you can reach new audiences, improve your messaging, and extend the lifespan of your content. You can also experiment with new formats and platforms. This will help you find ways to engage and impress your audience.
For repurposing, identify your most successful content pieces and brainstorm different ways of presenting that content. You can, for instance, convert a blog article into a podcast, infographic, or whitepaper, or use a long-form piece of content to create social media posts.
Remember that repurposing your content does not simply mean copying it and pasting it into a new platform. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
The Most Frequently Asked Questions
How often should I repurpose content?
Repurposing depends on content strategy and goals. There is no standard frequency. You should repurpose content which has been successful or is timeless, since these pieces will likely be more effective when repurposed in other formats.
Can I repurpose content that has already been repurposed?
You can reuse content for as long it is engaging and relevant to your audience. Update the content when necessary and avoid duplicate content on different platforms or formats.
How can I tell which platforms and formats to repurpose content for?
Consider who your audience is and what they like to consume their content in. You can also experiment with different formats and platforms to see which ones generate the most engagement and leads.
How can I avoid the duplicate content penalty when repurposing my content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure the success of my repurposed content?
Track metrics such as website traffic, social shares, and lead generation to determine the success of your repurposed content. You can also ask for feedback from your audience to gauge their engagement and satisfaction with the new formats or platforms.
FAQ
What are the different content strategies?
Content strategy is an umbrella term used to describe all aspects of how you create, manage, distribute, measure, and optimize content for digital channels. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is vital because it determines how you will focus your time and effort, the content types you should use, as well as what message you send to your target audiences.
It is about understanding how content fits within the overall business goals to help you achieve them.
How much should content marketing cost?
It all depends on how many leads are you looking to generate. Depending on industry, the average lead cost is between $5-$10. As an example, 20 dollars per lead was the cost of our first business. Now, we spend around $6-7 per lead.
What is it worth to hire a content strategist for your company?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies may pay more to get the best possible project manager.
What is the point of a content-marketing strategy?
Content marketing is more than just creating quality content. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires a sophisticated understanding of how people behave online.
And this is precisely what Content Marketing Strategy does. Content Marketing Strategy is a great way to understand customers' psychology and engage them in the best possible ways.
It will also help you increase your conversion rates, which can lead to higher profits.
Why would you invest in a Content Marketing Strategy if there are so many other options?
Content Marketing Strategy has a higher ROI than any other marketing method.
A well-executed content marketing strategy is the best way for you to sell products or build brand awareness.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
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How To
How can you create a content marketing strategy for your business?
First, determine what type of content your clients want. Once this is defined, it's time to start creating content. This could mean creating an editorial calendar and planning the source of these content. Every piece of content should have a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
Once you decide what content type you want to produce it's time to discover who your target market really is. What are their interests and what do they care about?
After identifying your target market, next comes finding ways to communicate with them. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
Once you have decided how you will communicate to your market, the next step in your content creation process is to identify what topics and types you want. This again goes back to the reason you're writing content. What problem does it solve? Are they satisfied? Is it going to make their lives easier?
You now know what content you like to write. Now it's time for you to decide what you want. What do you want? On current events? Which products and services are you most interested in? The answer to this question defines your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
You want to make sure every piece of content serves its purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
Remember that great content marketing strategies have many moving parts.